What is a Blog?
“Weblogs” shortened to “Blogs” are web based publications consisting primarily of periodic articles and web links submitted by someone. Blogging is a way of collecting links to web pages and sharing thoughts and ideas with people online. They are personal web pages, sometimes produced every few minutes and sometimes just once in a while. It all depends on the author and what she or he wants to express.
Many blogs provide commentary or news on a particular subject. Others function as more personal online diaries. They are the product of their owners' imaginations, interests and wit, and it's probably this personal touch which has made them so popular, especially for political issues. It has become very popular and is now a huge Internet phenomenon- with millions of bloggers worldwide.
Blogs became increasingly mainstream as political consultants, news services and candidates began using them as tools for outreach and opinion forming. Even politicians not actively campaigning began to Blog to form bonds with constituents. Some Blogs have covered major news such as the December 2004 Tsunami and Hurricane Katrina.
The true power of blogging comes from its interactivity with visitors and other blogs. As an author, you can allow your web visitors to comment on your entries, which then are published along side or in a separate window of your entry. Your visitors who either comment on your blog or make a comment about your blog on their blog, have a name, email address, website – an identity.
There are so many types of Blogs, (the names can go on forever and are quite funny), so there’s a lot of ways to personalize your own. There’s Media Blogs called Vlogs, which are composed of videos. There’s Blogs that just display links called Linklogs. A Photoblog is comprised of photos. Basically a Blog can consist of anything- whether it is videos, recipes, restaurant reviews, links, photos, music, art, etc.
Why Is Blogging Good For Search Engine Optimization?
If you produce a website, your website will score higher in Google rankings (search engine results) if your site is a blog. Google rewards sites for rapidly changing content and links outbound and inbound from other sites, which is the nature of blogs. As you find other blogs that you like to read, you link to them on your blog site. And as others find your blog interesting, they link to you as well. All of this helps build a community of those who share a common interest in each other’s content.
Friday, February 29, 2008
Thursday, February 28, 2008
Search Engine Optimization : The Importance Of Link Building
Link Building is hugely important to your SEO campaign. The practice of link building is simply getting other websites to link back to yours. Despite how very important it is though, most webmasters don’t have a genuine link building campaign because it’s typically a very lengthy task to perform. But don’t let this be a reason you don’t do at least some link building for your website. You’d be doing your company a huge disservice by overlooking this vital Search Engine Optimization step.
Here is a brief list of legitimately important reasons and tips on pursing link building :
1. Google is the number one search engine people use when searching for any given topic or service. That being said, Google ranks much more favorably for sites with relevant and informative backlinks. When you have other sites who are relevant and rank well with Google (and other search engines) linking to you, it increases your page rank as well, and in turn makes it more likely your target audience will find you.
2. Content and Links work hand in hand! One is no use without the other. You may have award winning content on your site that anyone would find useful, but if they can’t find it, it’s useless. And links that go to a site without quality information are just as pointless. Make sure not to do one without the other. First you need content, THEN link building. Other sites will be much more likely to link to you if they find your site to be informative and helpful. They will not want to be affiliated with you if they feel it will annoy or hurt the relationship they have with their current website visitors.
3. The quality of backlinks depends on the relevancy of the page you are linking to. In other words, it is only a valuable link if the site you are linking to is in the same family of websites as yours is. You want the site to be rich in helpful and genuine content. Spam-like or irrelevant sites will not help your page rank, in face, it could hurt it. So while Link Building is important, the quality of the sites you select is what determines the amount of success your campaign will have.
4. The online community is a very active one, and it will do your company well to tap into it. Writing blogs and taking part in online forums is a great way to get involved with a group that is in the same theme as your website. Finding a forum where people are asking questions about something relevant to what you do is a Link Building gold mine! You can answer their questions and provide a link to your site for more helpful information. (This may also put you a little more in touch with what your client market is thinking) Blogs are also very useful, they give you an opportunity to talk about what you do and link back to your site, and if other bloggers find your article informative, they may repost it and link back to you as well. A link is born!
5. The more link building you do, the more inbound traffic will come your way, making it even easier to get people to link you. Before you know it people may be asking you to link to them! It can seem like an uphill battle at first, but as you go, it gets easier and you’ll enjoy the benefits with search engines like Google and Yahoo when they give you page one ranks!
6. Guaranteeing a successful Link Building Campaign isn’t easy, and taking shortcuts can get you penalized by the ever so important search engines we are trying to impress. It’s recommended to seek an experienced professional who knows how to effectively run such a campaign. That way you are free to spend your time doing other things for your company.
So in closing, the backbone of Search Engine Marketing is regularly updating and creating high quality and compelling content for your site and continuing to build links to that content. When done properly, it will do wonders for your web traffic.
Here is a brief list of legitimately important reasons and tips on pursing link building :
1. Google is the number one search engine people use when searching for any given topic or service. That being said, Google ranks much more favorably for sites with relevant and informative backlinks. When you have other sites who are relevant and rank well with Google (and other search engines) linking to you, it increases your page rank as well, and in turn makes it more likely your target audience will find you.
2. Content and Links work hand in hand! One is no use without the other. You may have award winning content on your site that anyone would find useful, but if they can’t find it, it’s useless. And links that go to a site without quality information are just as pointless. Make sure not to do one without the other. First you need content, THEN link building. Other sites will be much more likely to link to you if they find your site to be informative and helpful. They will not want to be affiliated with you if they feel it will annoy or hurt the relationship they have with their current website visitors.
3. The quality of backlinks depends on the relevancy of the page you are linking to. In other words, it is only a valuable link if the site you are linking to is in the same family of websites as yours is. You want the site to be rich in helpful and genuine content. Spam-like or irrelevant sites will not help your page rank, in face, it could hurt it. So while Link Building is important, the quality of the sites you select is what determines the amount of success your campaign will have.
4. The online community is a very active one, and it will do your company well to tap into it. Writing blogs and taking part in online forums is a great way to get involved with a group that is in the same theme as your website. Finding a forum where people are asking questions about something relevant to what you do is a Link Building gold mine! You can answer their questions and provide a link to your site for more helpful information. (This may also put you a little more in touch with what your client market is thinking) Blogs are also very useful, they give you an opportunity to talk about what you do and link back to your site, and if other bloggers find your article informative, they may repost it and link back to you as well. A link is born!
5. The more link building you do, the more inbound traffic will come your way, making it even easier to get people to link you. Before you know it people may be asking you to link to them! It can seem like an uphill battle at first, but as you go, it gets easier and you’ll enjoy the benefits with search engines like Google and Yahoo when they give you page one ranks!
6. Guaranteeing a successful Link Building Campaign isn’t easy, and taking shortcuts can get you penalized by the ever so important search engines we are trying to impress. It’s recommended to seek an experienced professional who knows how to effectively run such a campaign. That way you are free to spend your time doing other things for your company.
So in closing, the backbone of Search Engine Marketing is regularly updating and creating high quality and compelling content for your site and continuing to build links to that content. When done properly, it will do wonders for your web traffic.
Wednesday, February 27, 2008
Social Bookmarking : Why It Helps SEO
Using Social Bookmarking sites are a really great way to promote your website or Blog. They are becoming one of the best marketing tools today, especially since they have very useful tools and features that users can utilize to improve their search engine optimization.
What is Social Bookmarking?
Social Bookmarking allows users to store, organize, share and search bookmarks of web pages. This enables Internet users to access and add their favorite bookmarks from any computer. Personalized, informal tags are used to organize bookmarks instead of the traditional browser-based system of folders. These sites measure the popularity of a given website as compared to all other sites that have been submitted to its system. So you can see what bookmarks are favorites to a lot of people. Learning new things is easy and effortless with social bookmarking sites. Everything on these sites is someone's favorite -- they've already done the work of finding it, so all you have to do is look! Some common bookmarking websites are Digg, del.icio.us, Furl, Technorati, Blinklist, Reddit, and Spurl.
Why would I want/need to be Socially Bookmarked?
There are lots of uses to social bookmarking- such as sharing your favorites with friends, family, coworkers, and anyone else. Groups can create a shared account to collect and organize bookmarks that are useful to the entire group. For example, if you’re planning a group vacation, you all can collect bookmarks and review what everyone else finds. Creating wish lists on social bookmarking sites is also a great idea to get the word out to people you know. Make a birthday list by shopping online, saving your “wishes” as a bookmark and tell your friends/family to check it out from their computers!! Whatever the use for sharing information, social bookmarking can save a lot of your time. And today, time is so precious!
Why is Social Bookmarking good for SEO?
Due to the immense popularity of social bookmarking websites, being on their front-page, you are increasing your traffic to your website. In the long run, the numerous inbound links to your site will increase and regard you as a link reference, thus you have increased your link popularity and efficiently increased your rank. Between your high traffic and increased link popularity, social bookmarking websites use this method as their media platform with a viral marketing campaign to their advantage by doubling it with link baits. You win in more than one way!
Overall, social bookmarking is a great way to increase traffic and potential customers to your website. Just keep in mind, in order to be successful in social bookmarking, you must provide content that has value and worth bookmarking!
What is Social Bookmarking?
Social Bookmarking allows users to store, organize, share and search bookmarks of web pages. This enables Internet users to access and add their favorite bookmarks from any computer. Personalized, informal tags are used to organize bookmarks instead of the traditional browser-based system of folders. These sites measure the popularity of a given website as compared to all other sites that have been submitted to its system. So you can see what bookmarks are favorites to a lot of people. Learning new things is easy and effortless with social bookmarking sites. Everything on these sites is someone's favorite -- they've already done the work of finding it, so all you have to do is look! Some common bookmarking websites are Digg, del.icio.us, Furl, Technorati, Blinklist, Reddit, and Spurl.
Why would I want/need to be Socially Bookmarked?
There are lots of uses to social bookmarking- such as sharing your favorites with friends, family, coworkers, and anyone else. Groups can create a shared account to collect and organize bookmarks that are useful to the entire group. For example, if you’re planning a group vacation, you all can collect bookmarks and review what everyone else finds. Creating wish lists on social bookmarking sites is also a great idea to get the word out to people you know. Make a birthday list by shopping online, saving your “wishes” as a bookmark and tell your friends/family to check it out from their computers!! Whatever the use for sharing information, social bookmarking can save a lot of your time. And today, time is so precious!
Why is Social Bookmarking good for SEO?
Due to the immense popularity of social bookmarking websites, being on their front-page, you are increasing your traffic to your website. In the long run, the numerous inbound links to your site will increase and regard you as a link reference, thus you have increased your link popularity and efficiently increased your rank. Between your high traffic and increased link popularity, social bookmarking websites use this method as their media platform with a viral marketing campaign to their advantage by doubling it with link baits. You win in more than one way!
Overall, social bookmarking is a great way to increase traffic and potential customers to your website. Just keep in mind, in order to be successful in social bookmarking, you must provide content that has value and worth bookmarking!
Monday, February 25, 2008
SEO : Get Your Ducks In A Row
Optimizing your website properly will help your business become successful - gaining more traffic and optimally, more income. What’s the secret? Here’s a riddle … “quack, quack”.
Successful businesses don’t just “wing it” and hope the world comes knocking at their door offering them wads of money and outrageous gifts. Now that would be silly. Even the field of dreams had to be built first. So let’s build your SEO success . . .
Did you guess the riddle? Get your ducks in a row. There are certain aspects of SEO that must be done in order to succeed at SEO. See? We’re never too old for games. After all, if your ducks aren’t lined up, they may wind up looking like a hodgepodge gaggle of geese and no one wants to be part of a gaggle. I know I don’t.
Duck 1: Keywords - Before you do anything, you must take time to consider what exactly are you offering to this great big world of ours. Then put it in words. Keywords to be precise. These are the words someone who’s looking for you might use to describe your business or service, before they even know about you.
Duck 2: Optimize your web pages with these keywords. Not just one or two pages, but all of them. Search engines put all your pages into context so you need to display that your entire site is relevant to the topic. If you want to get targeted visitors from search engines, you must optimize your web pages for search engines.
Duck 3: Submit to search engines and internet directories. More than 80% of all Internet users find new web sites through search engines, so submitting your site to the major players will always help your SEO rankings.
Duck 4: Links from other websites. Even though this is the 4th duck, by all means, it’s not the least important. High search engine rankings are always the result of optimized web pages and good incoming links. So, find other websites that relate to yours and link up!
Getting the best Search Engine Optimization results requires you to go from Duck 1 to Duck 4. Take the right steps in the right order and you will be giving yourself a gold star sticker for a job well done!
Successful businesses don’t just “wing it” and hope the world comes knocking at their door offering them wads of money and outrageous gifts. Now that would be silly. Even the field of dreams had to be built first. So let’s build your SEO success . . .
Did you guess the riddle? Get your ducks in a row. There are certain aspects of SEO that must be done in order to succeed at SEO. See? We’re never too old for games. After all, if your ducks aren’t lined up, they may wind up looking like a hodgepodge gaggle of geese and no one wants to be part of a gaggle. I know I don’t.
Duck 1: Keywords - Before you do anything, you must take time to consider what exactly are you offering to this great big world of ours. Then put it in words. Keywords to be precise. These are the words someone who’s looking for you might use to describe your business or service, before they even know about you.
Duck 2: Optimize your web pages with these keywords. Not just one or two pages, but all of them. Search engines put all your pages into context so you need to display that your entire site is relevant to the topic. If you want to get targeted visitors from search engines, you must optimize your web pages for search engines.
Duck 3: Submit to search engines and internet directories. More than 80% of all Internet users find new web sites through search engines, so submitting your site to the major players will always help your SEO rankings.
Duck 4: Links from other websites. Even though this is the 4th duck, by all means, it’s not the least important. High search engine rankings are always the result of optimized web pages and good incoming links. So, find other websites that relate to yours and link up!
Getting the best Search Engine Optimization results requires you to go from Duck 1 to Duck 4. Take the right steps in the right order and you will be giving yourself a gold star sticker for a job well done!
Sunday, February 24, 2008
Search Engine Optimization : Get My Website Noticed!
With all the millions of websites on the internet today, there can only be a few that will show up on the first page of search engines at a time. This is where search engine optimization comes in to play. You can prepare your website to enhance its chances of being ranked in the top results of a search engine.
SEO often evades a simple definition. This is because it permeates just about every area of web site design and development. From evaluating your source code at the most basic level, to optimizing your HTML tags, to choosing the right keywords, optimizing link text, gaining inbound links and a whole lot more, SEO concerns should be in mind with every step you take.
The most basic and important factors when optimizing your website are :
1.Using the right keyword is the foundation of successful SEO. Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the theme of your web site.
2.Increase the link popularity of your web site. This is first and foremost in determining your PageRank, which is a huge factor in where your pages will display in search results for their relevant keywords.
3.Content - Without fresh, relevant and useful content you will never see the rankings you're looking for (unless you somehow get the best sites on the internet to link to you).
Additionally, keep in mind that if your site is brand new, you will not see good rankings for some time. Google does not crawl all new websites immediately, and there is also generally a period of several months before sites are fully crawled and indexed. So, if you've got a great site together and are displeased to see that you're not ranking highly, settle down a bit. Keep building it up - Google will catch on. In the mean time, self-promote like crazy, gaining as many quality links to your site as you possibly can.
SEO often evades a simple definition. This is because it permeates just about every area of web site design and development. From evaluating your source code at the most basic level, to optimizing your HTML tags, to choosing the right keywords, optimizing link text, gaining inbound links and a whole lot more, SEO concerns should be in mind with every step you take.
The most basic and important factors when optimizing your website are :
1.Using the right keyword is the foundation of successful SEO. Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the theme of your web site.
2.Increase the link popularity of your web site. This is first and foremost in determining your PageRank, which is a huge factor in where your pages will display in search results for their relevant keywords.
3.Content - Without fresh, relevant and useful content you will never see the rankings you're looking for (unless you somehow get the best sites on the internet to link to you).
Additionally, keep in mind that if your site is brand new, you will not see good rankings for some time. Google does not crawl all new websites immediately, and there is also generally a period of several months before sites are fully crawled and indexed. So, if you've got a great site together and are displeased to see that you're not ranking highly, settle down a bit. Keep building it up - Google will catch on. In the mean time, self-promote like crazy, gaining as many quality links to your site as you possibly can.
Saturday, February 23, 2008
High Search Engine Rankings : What It Can Mean To Your Website
In recent years, traffic has been increasing to the Internet - with people visiting and creating websites every day. In 2005, statistics showed that over 1 billion people used the World Wide Web. Internet users also reported spending twice as much time on the Internet as they did watching TV. As people are spending more and more time on the Internet, they are also spending more money. Consumers spent $143.2 billion on online purchases in 2005.
Increased online spending means that businesses have the opportunity for increased profit. This means that it is essential for online businesses to market their websites. Search Engine Optimization (SEO) is one of the most important marketing techniques to understand when running a website, and advertising is obliviously one of the most important aspects in running a business. Marketing is essential to extending your business, products, or services to new customers. It may seem as if advertising can get very expensive, but when running an online business, it is important to understand the amount of free advertising that is available on the web. Search Engine Optimization is a form of free online advertising.
Online search engines, such as Google or AOL, are programmed to rank websites according to a complex formula that determines which websites are most relevant to the search. What Search Engine Optimization does is take the time to organize your website so it will rank among the top sites for certain relevant searches. It is easy to see how important optimal search engine rankings are for your site once you realize how much Internet users actually rely on search engines.
A recent study concluded that 80 percent of Internet users use search engines to find new web sites. This translates to approximately 650 people regularly using search engines. Often search engine users do not bother to read beyond the first few results and they almost defiantly do not read past the first page. Having great search engine rankings opens up your website to an entire group of Internet traffic that otherwise might not ever see it.
The best way to ensure that your website gets excellent search engine rankings is to hire a company who specializes in it. SEO is complicated and it is always changing. This makes it very difficult for online business owners to try to maintain their results on their own. Business owners who chose to do their own Search Engine Optimization will likely have trouble competing with the websites that use an experienced company. Spending a lot of time on your SEO instead of your online business can be distracting. You can do it, but your rankings will not grow as fast.
Using a Search Engine Optimization company will help to drastically increase the traffic to your website. Search engine users are some of the most motivated users that will ever visit your site, so you want to make sure that they can easily find it. SEO will do just that for your website! Take some time to find an SEO firm and watch the hits on your site begin to increase!
-------------------------------------------------
NewSunSEO : Search Engine Optimization Experts
www.NewSunSEO.com
NewSunSEO develops and utilizes search engine optimization strategies (SEO) that result in top placements. With extensive knowledge about the underlying structure of search engines, we help your website gain exposure, added traffic and more business. NSS uses the top current technologies with highly effective, ethical methods that are proven to work continually.
Increased online spending means that businesses have the opportunity for increased profit. This means that it is essential for online businesses to market their websites. Search Engine Optimization (SEO) is one of the most important marketing techniques to understand when running a website, and advertising is obliviously one of the most important aspects in running a business. Marketing is essential to extending your business, products, or services to new customers. It may seem as if advertising can get very expensive, but when running an online business, it is important to understand the amount of free advertising that is available on the web. Search Engine Optimization is a form of free online advertising.
Online search engines, such as Google or AOL, are programmed to rank websites according to a complex formula that determines which websites are most relevant to the search. What Search Engine Optimization does is take the time to organize your website so it will rank among the top sites for certain relevant searches. It is easy to see how important optimal search engine rankings are for your site once you realize how much Internet users actually rely on search engines.
A recent study concluded that 80 percent of Internet users use search engines to find new web sites. This translates to approximately 650 people regularly using search engines. Often search engine users do not bother to read beyond the first few results and they almost defiantly do not read past the first page. Having great search engine rankings opens up your website to an entire group of Internet traffic that otherwise might not ever see it.
The best way to ensure that your website gets excellent search engine rankings is to hire a company who specializes in it. SEO is complicated and it is always changing. This makes it very difficult for online business owners to try to maintain their results on their own. Business owners who chose to do their own Search Engine Optimization will likely have trouble competing with the websites that use an experienced company. Spending a lot of time on your SEO instead of your online business can be distracting. You can do it, but your rankings will not grow as fast.
Using a Search Engine Optimization company will help to drastically increase the traffic to your website. Search engine users are some of the most motivated users that will ever visit your site, so you want to make sure that they can easily find it. SEO will do just that for your website! Take some time to find an SEO firm and watch the hits on your site begin to increase!
-------------------------------------------------
NewSunSEO : Search Engine Optimization Experts
www.NewSunSEO.com
NewSunSEO develops and utilizes search engine optimization strategies (SEO) that result in top placements. With extensive knowledge about the underlying structure of search engines, we help your website gain exposure, added traffic and more business. NSS uses the top current technologies with highly effective, ethical methods that are proven to work continually.
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