Monday, February 25, 2008

SEO : Get Your Ducks In A Row

Optimizing your website properly will help your business become successful - gaining more traffic and optimally, more income. What’s the secret? Here’s a riddle … “quack, quack”.

Successful businesses don’t just “wing it” and hope the world comes knocking at their door offering them wads of money and outrageous gifts. Now that would be silly. Even the field of dreams had to be built first. So let’s build your SEO success . . .

Did you guess the riddle? Get your ducks in a row. There are certain aspects of SEO that must be done in order to succeed at SEO. See? We’re never too old for games. After all, if your ducks aren’t lined up, they may wind up looking like a hodgepodge gaggle of geese and no one wants to be part of a gaggle. I know I don’t.

Duck 1: Keywords - Before you do anything, you must take time to consider what exactly are you offering to this great big world of ours. Then put it in words. Keywords to be precise. These are the words someone who’s looking for you might use to describe your business or service, before they even know about you.

Duck 2: Optimize your web pages with these keywords. Not just one or two pages, but all of them. Search engines put all your pages into context so you need to display that your entire site is relevant to the topic. If you want to get targeted visitors from search engines, you must optimize your web pages for search engines.

Duck 3: Submit to search engines and internet directories. More than 80% of all Internet users find new web sites through search engines, so submitting your site to the major players will always help your SEO rankings.

Duck 4: Links from other websites. Even though this is the 4th duck, by all means, it’s not the least important. High search engine rankings are always the result of optimized web pages and good incoming links. So, find other websites that relate to yours and link up!

Getting the best Search Engine Optimization results requires you to go from Duck 1 to Duck 4. Take the right steps in the right order and you will be giving yourself a gold star sticker for a job well done!

No comments: